Course: 3rd medio
Unit: The impact of advertising children
Objectives:
· Distinguish personal opinions giving in an informative text
· Comprehend and predict the communicative purpose of the text
· Increase Vocabulary
Objectives: Comprehend the text and analyze it to construct a personal opinion
Pre – activity
1- What do you know about advertising or publicity?
2-Do you read the publicity outside?
3-can you mention any of it?
4- What does persuasion means?
1- What do you know about advertising or publicity?
2-Do you read the publicity outside?
3-can you mention any of it?
4- What does persuasion means?
While-activities
Read this article about McDonalds and Children’s health, and how the advertising influences people.
Read this article about McDonalds and Children’s health, and how the advertising influences people.
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new report released by Corporations and Health Watch, earlier this month, exposes the marketing tactics of McDonald’s. According to the report entitled “McDonald’s and Children’s Health: The Production of New Customers, “the world’s largest fast food chain uses cartoons, toys, schools, charities and even parents to reach its youngest customers.
A recent study published in the Archives of Pediatrics and Adolescent Medicine found that low income 3 to 5 year old children preferred the taste of hamburgers, chicken, French fries, carrots or low fat milk if they thought the products were from McDonald’s, whether or not they actually were.
According to its 2006 Annual Report, McDonald’s is the leading global food service retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. Its 2006 revenues were $21.6 billion, up 16% from 2004. In 2006, McDonald’s spent almost $2.5 million a day on traditional advertising in the United States. About 40% of McDonald’s total advertising budget is directed at children.
A study of 9 to 10 year old Australian youth demonstrated that more than half believed that Ronald McDonald knew what was best for them to eat. An earlier version of the McDonald’s children’s website told young visitors Ronald was the “ultimate authority on everything” and they were encouraged to send Ronald an email telling him their favorite food items, their favorite sports team, favorite book and their name.
McDonald’s operates more than 8,000 playgrounds around the United States, more than any other private American corporation and far more than any municipality.
In 2003, 20% of McDonald’s smeals sold were Happy Meals and they accounted for $3.5 billion in revenues. The fast food giant stands as one of the United State’s largest distributors of toys.
According to a recent CDC survey, in 2006, 24% of the nation’s high-schools and 19% of its middle schools offered on-site brand name fast food.
Among the recommendations for solving the problems associated with this report, the Strategic Alliance, a coalition of nutrition and physical activity advocates in California, recommends that all marketing and advertising of junk and fast foods be eliminated for children and youth. The International Association of Consumer Food Organizations (IACFO) urges governments to restrict or ban all food advertisements to children and prohibit the marketing of soda, junk and fast foods in schools. The IACFO also points to the importance of global action on this issue, noting that restrictions in the developed world often send multinational corporations overseas to the global south where they market unhealthy products with greater ease.
A recent study published in the Archives of Pediatrics and Adolescent Medicine found that low income 3 to 5 year old children preferred the taste of hamburgers, chicken, French fries, carrots or low fat milk if they thought the products were from McDonald’s, whether or not they actually were.
According to its 2006 Annual Report, McDonald’s is the leading global food service retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. Its 2006 revenues were $21.6 billion, up 16% from 2004. In 2006, McDonald’s spent almost $2.5 million a day on traditional advertising in the United States. About 40% of McDonald’s total advertising budget is directed at children.
A study of 9 to 10 year old Australian youth demonstrated that more than half believed that Ronald McDonald knew what was best for them to eat. An earlier version of the McDonald’s children’s website told young visitors Ronald was the “ultimate authority on everything” and they were encouraged to send Ronald an email telling him their favorite food items, their favorite sports team, favorite book and their name.
McDonald’s operates more than 8,000 playgrounds around the United States, more than any other private American corporation and far more than any municipality.
In 2003, 20% of McDonald’s smeals sold were Happy Meals and they accounted for $3.5 billion in revenues. The fast food giant stands as one of the United State’s largest distributors of toys.
According to a recent CDC survey, in 2006, 24% of the nation’s high-schools and 19% of its middle schools offered on-site brand name fast food.
Among the recommendations for solving the problems associated with this report, the Strategic Alliance, a coalition of nutrition and physical activity advocates in California, recommends that all marketing and advertising of junk and fast foods be eliminated for children and youth. The International Association of Consumer Food Organizations (IACFO) urges governments to restrict or ban all food advertisements to children and prohibit the marketing of soda, junk and fast foods in schools. The IACFO also points to the importance of global action on this issue, noting that restrictions in the developed world often send multinational corporations overseas to the global south where they market unhealthy products with greater ease.
Discuss
1- What is the main purpose of the article?
1- What is the main purpose of the article?
2- What do you think about the advertising of McDonald’s?
3- Do you agree or disagree about how involved children this company?
3- Do you agree or disagree about how involved children this company?
4-Link these possible subtitles to the paragraphs, Where do you put them?
· How to solve in first instance the maximum consumption of junk food
· Ronald Mcdonalds as a role model
· The Marketing tactics to reach younger customers
A company leader in fast food
1-What does the phrases mean?
2-What are they want to achieve?
3-Is there any word you didn’t know? Which one?
2-What are they want to achieve?
3-Is there any word you didn’t know? Which one?
Post-activity:
Discuss
What do you think about persuade children?
Create a logo and a product to it, then show to the class (advertising free theme)
What do you think about persuade children?
Create a logo and a product to it, then show to the class (advertising free theme)
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